Off-Market Outreach Checklist
Your complete 5-step guide to successful off-market property outreach
Research Property & Owner
Understanding the property and homeowner sets the foundation for respectful, informed outreach.
Action Items:
- □ Look up property records (ownership history, purchase date, price paid)
- □ Check for any public information about homeowner circumstances
- □ Note property condition, size, lot characteristics
- □ Research neighborhood context and recent activity
Pro Tip: Long-term owners (10+ years) often have significant equity and may be more open to creative conversations.
Understand Market Context
Know the property's value range before you reach out so you can respond confidently.
Action Items:
- □ Research recent comparable sales in the area
- □ Understand current market trends (buyer's vs seller's market)
- □ Identify property-specific factors (zoning, deferred maintenance, upgrades)
- □ Get a professional analysis to understand realistic price bands
Critical: A $599 analysis can save you tens of thousands by preventing overpayment. Don't skip this step.
Prepare Your Outreach Script
Craft a respectful, non-binding message that opens dialogue without pressure.
Action Items:
- □ Use the KnockSoft script builder to customize your message
- □ Emphasize genuine interest and respectful inquiry
- □ Make it clear there's no obligation or pressure
- □ Include your contact information for easy response
Pro Tip: Letters often work better than cold calls. They're less intrusive and give owners time to consider.
Consider Timing
Timing matters. Be strategic about when you reach out and how quickly you can move.
Action Items:
- □ Avoid major holidays and stressful seasons
- □ Get pre-approved for financing before reaching out
- □ Be prepared to move quickly if they show interest
- □ Have agent/attorney contacts ready for when it becomes transactional
Remember: If a homeowner is motivated, they often want to move quickly. Be ready.
Plan Your Follow-Up Strategy
Persistence is good, but respect boundaries. Know when to follow up and when to let go.
Action Items:
- □ Wait 2-3 weeks before one gentle follow-up
- □ If they decline, respect their decision immediately
- □ Keep your tone friendly and non-pushy in follow-ups
- □ Track your outreach attempts for future reference
Pro Tip: Some owners may not be ready now but could be in 6-12 months. A respectful initial contact can plant seeds.
Ready to Analyze Your Property?
Get professional analysis with comparable sales, price bands, and risk factors before you reach out.
Request analysis →Disclaimer: This checklist is for educational purposes only. KnockSoft provides independent market analysis and does not represent buyers or sellers, contact property owners, negotiate, or provide legal advice. When your inquiry becomes transactional, engage a licensed real estate professional and/or attorney.